From booked to pre-sold

Hey {FIRST NAME},

Your Discovery Call is booked. Here's the link to join at the time you picked: [CALL LINK]

You'll be talking with my team, not with me. They know my channel and The Destination Practice Program inside out, and they'll tell you honestly whether it fits your practice. I'd rather you get their full attention than fifteen rushed minutes with me between cases.

The call takes about 30 minutes. My team will ask about your specialty, your practice and where your patients come from today, and then tell you whether they think the Answer Engine would work for you. If it isn't a fit, they'll say so.

If the time stops working, please move it rather than miss it: [RESCHEDULE LINK]

Over the next couple of days I'll send you a few things that will make the call more useful.

Hey {FIRST NAME},

The best Discovery Calls are the ones where my team can talk about your practice specifically instead of in general, and a little prep makes that possible. Here's what to have open:

1. The ten questions patients ask you most. Write them the way patients say them, not the way you'd chart them. If you filled in the 50-Question Bank from the masterclass group, bring that instead.
2. Your average cash-pay case. A rough number is fine. My team will use it to run the math with you.
3. Where new patients come from today. Referrals, insurance panels, Google, word of mouth. Even a guess at the split helps.
4. Who on your team would own this. Usually a practice manager or front-desk lead for bookings, and whoever might edit video. It's fine if the answer is nobody yet.

You don't need to have filmed anything and you don't need any gear. We'll get to that.

If you'd like to see the format before the call, pick any video on my channel and watch it as if you were a patient. Notice how long you stay.

Your call link: [CALL LINK]

Hey {FIRST NAME},

Before your call, I want to show you what long-form looks like when a patient is the one talking.

Casey Araujo · 890K

Taylor Dukes · 794K

Kasey Dixon · 368K

Allie Janszen · 363K

These are four stories from my channel:

• Casey Araujo on chronic inflammation and her journey to total recovery. 890K views.
• Taylor Dukes on brain surgery, inflammation and healing. 794K views.
• Kasey Dixon on one surgery and one recovery: explant with simultaneous fat transfer. 368K views.
• Allie Janszen on going from chronic symptoms to healing. 363K views.

That's about 2.4 million views across four conversations. None of them are short and none of them follow a trend. Each one is a woman sitting down and telling the whole story in her own words, with the real questions answered along the way.

Here's what that does for a practice. When a woman with similar symptoms finds one of these videos, she doesn't only learn about a procedure. She hears someone like her describe what it was like before, during and after, and she gets answers to questions she might never have asked out loud. A lot of the fear that a first consult usually has to work through has already been dealt with.

Your specialty will have its own version of these stories. On the call, my team can talk with you about which ones you could tell, with the right consent in place, and how they'd sit alongside your own answers.

See you on the call: [CALL LINK]

Hey {FIRST NAME},

There's one idea I'd like you to have in your head before you talk to my team, because everything on the call builds on it.

It was never that doctors are bad at social media. Doctors were told social media means trends. Patients don't book from trends. They book from answers.

Look at how your best patients chose you. Somebody explained something to them clearly, maybe a friend, maybe a referring doctor, maybe you on the phone, and that explanation made them trust you. That's what made them book, and it had nothing to do with your Instagram grid.

Long-form video does the same thing for every patient who searches. You give one clear explanation, you film it once, and it's there for whoever needs it. That's how a practice grows past its own zip code. My patients fly in from more than 40 states, and the channel is where many of them can hear me explain things long before they book.

So when my team asks about your practice on the call, that's what they're really listening for. Which questions do your patients keep asking, and which of those answers would make someone travel to see you? That list is the start of your Question Bank, and it's where the program begins.

Your call link, in case you need it: [CALL LINK]

Hey {FIRST NAME},

I want to answer the question most physicians are too polite to ask on the call. What if you do all of this and nothing happens?

Here's the guarantee. Publish 26 long-form videos with the system in your first six months. If you haven't booked a single new consult from your content by then, we keep working with you, free, until you do.

I tied it to the 26 videos on purpose. I can't film them for you, and I won't pretend a channel works if nobody's on it. But if you do your part, one afternoon a month and an answer a week, I'm not going to walk away while you wait for results.

There's also something I can't promise. I can't tell you how many consults you'll get, or how fast. Specialties differ and markets differ, and anyone who gives you a number before they've seen your practice is guessing. My team will be honest with you on the call about what's realistic for your specialty.

What I can tell you is what the program gives you to make those 26 videos happen: the Question Bank so you never stare at a blank camera, my team building your channel and writing your first 30 outlines, the Thursday Implementation Call with me every week, and the Discovery Call Kit so your team can turn viewers into consults.

See you tomorrow: [CALL LINK]

If tomorrow no longer works, please move it instead of missing it: [RESCHEDULE LINK]

Hey {FIRST NAME},

Your Discovery Call with my team is in about two hours.

Here's your link: [CALL LINK]

Have your list of patient questions in front of you. It's the most useful thing you can bring, and it's usually where the conversation starts.

If something's come up at the clinic, move it rather than miss it: [RESCHEDULE LINK]

My team's looking forward to meeting you.