From the replay to the application

Hey {FIRST NAME},

Thank you for tonight. Whether you stayed for all 75 minutes or had to step away when the clinic called, here's the replay: [REPLAY LINK]

It stays up until Monday, November 2 at 11:59 PM ET, and then I take it down.

If you keep one idea from tonight, keep this one. It was never that doctors are bad at social media. Doctors were told social media means trends. Patients don't book from trends. They book from answers.

Everything else we covered, the Question Bank, the Trust Library and the Consult Path, is the practical way to act on that.

At the end I opened applications for The Destination Practice Program. It's six months, my team builds your channel for you, and it's capped at 20 doctors per cohort because we build every channel by hand.

If you already know you want in, the application is here: [APPLY LINK]

If you're not sure yet, watch the last part of the replay again. I'll send you the whole program laid out in one place tomorrow morning.

Hey {FIRST NAME},

Here's the whole program in one place, so you don't have to scrub through the replay to find it.

The Destination Practice Program is six months of building the Answer Engine into your practice. This is what's in it:

1. The Answer Engine curriculum. Self-paced, in four parts: Module 0 Setup, Module 1 The Question Bank, Module 2 The Trust Library and Module 3 The Consult Path.
2. Thursday Implementation Call. Live, 90 minutes a week, with me.
3. DFY Channel Launch. My team builds your channel (banner, playlists, about page) and writes your first 30 video outlines from your specialty's real patient questions.
4. The 50-Question Bank templates by specialty, plus a shot list and a simple gear list.
5. Patient consent and release starter kit. Templates to review with your own counsel.
6. The Discovery Call Kit. A booking page template, an intake form and the script my team uses.
7. Private physician community.

On top of that you get three bonuses: the Guest Booking Playbook (how I book guests like Dave Asprey, Danica Patrick and Dr. Will Cole), the Editor Hiring SOP, and The Thursday Live Format for running a weekly livestream like Dr. Rob's Circle.

The piece I'd point you to is number three, the DFY Channel Launch. Most doctors never get past setup. They don't know what the banner should say, how to group the playlists or what to film first. My team takes all of that off your desk. We build your channel and write your first 30 video outlines from the questions patients actually ask in your specialty, so you walk into your first filming afternoon with the list already done.

The investment is $10,000, and it comes with a guarantee that's tied to you doing the work. Publish 26 long-form videos with the system in your first six months. If you haven't booked a single new consult from your content by then, we keep working with you, free, until you do.

The application takes a few minutes. If it looks like a fit, someone from my team will set up a call with you: [APPLY LINK]

Hey {FIRST NAME},

When a physician decides not to do this, it's almost always for one of four reasons. I'll take them one at a time.

"I don't have time."

You need one afternoon a month. That's the filming rhythm the whole program is built around. You batch your answers from the Question Bank, an editor handles the rest (the Editor Hiring SOP shows you how to hire and brief one), and my team builds the channel itself. You aren't adding clinic hours. You're moving the explaining you already do in consults onto camera, once.

"I'll look unprofessional."

Only if you copy what everyone else is doing. A long-form answer is about the most professional thing a doctor can put online, because you're sitting down and explaining a condition carefully, the same way you'd explain it to a patient. Nothing in the program asks you to follow a trend.

"What about compliance?"

You get a patient consent and release starter kit, and you review those templates with your own counsel before you use them. The default content is education, general questions answered in general terms, which doesn't involve discussing any individual patient.

"My specialty is different."

The questions your patients ask are different from mine, but the way you answer them on camera works the same. That's why the 50-Question Bank templates come by specialty, and why my team writes your first 30 outlines from your specialty's real patient questions instead of mine. Every cash-pay specialty, from dermatology to orthopedics to fertility, has patients searching for answers before they call.

If one of those was holding you back and it's handled now, the application is here: [APPLY LINK]

If it's something else, put it in the application. My team will talk it through with you honestly, and if it isn't a fit they'll tell you so.

Hey {FIRST NAME},

I want to show you some simple math. Please read it as an illustration, with round numbers I picked to make it easy to follow. It isn't a promise or a forecast, so swap in your own numbers as you go.

Say a typical cash-pay case in your practice is worth $8,000.

Over six months you publish 26 long-form answers, one a week, filmed across six afternoons.

Now say those 26 videos lead to two booked consults that turn into cases, across the whole six months. That's $16,000, and the program is $10,000. In this illustration, two patients in half a year cover it.

The videos also don't stop working at month six. Every answer I've ever published is still sitting on my channel for the next patient who searches that question, and yours would be too.

Now the other side of it. If you do nothing, the number of patients who've watched you explain anything stays at zero, and the ones searching are watching someone else.

I'm not going to pretend I know what your numbers will be. Specialties differ and markets differ, which is exactly why the guarantee is tied to the work and not to a number. What I can tell you is that the doctors who publish the answers are the ones patients find.

The replay comes down tomorrow night. If you'd like to run your own numbers with my team, apply here: [APPLY LINK]

Hey {FIRST NAME},

A short one. The masterclass replay comes down tonight at 11:59 PM ET. If you haven't watched the Consult Path section, it's the one to see before it's gone: [REPLAY LINK]

I also want to be straight with you about the cohort. It's capped at 20 doctors, and that isn't a marketing number. My team builds every channel by hand, from the banner and playlists to the about page and the first 30 video outlines, and we can only do that properly for 20 practices at a time. When those seats are taken, the next doctor waits for the next cohort.

If you've been going back and forth, here's the simplest test I know. Picture yourself six months from now. Either you've got 26 answers live, a channel built for your specialty and a consult path your team runs, or you've got the same practice you have today and a note somewhere that says "start YouTube".

If you'd like it to be the first one, apply here: [APPLY LINK]

My team will take it from there.