For board-certified physicians
Without dancing on TikTok, posting every day, or paying an agency.
The Answer Engine
Doctors were told social media means trends. So a lot of very good surgeons tried a dance or a trending audio, felt ridiculous, and went back to waiting on referrals and insurance panels.
Patients don't book from trends. They book from answers. When someone is about to trust you with their body, they want to watch you explain the thing they've been lying awake worrying about, properly, for ten minutes or more.
That's the whole idea behind The Answer Engine. You film the questions your patients already ask, you answer them properly in long form, and a discovery call run by your team turns viewers into consults. It's how I built my own practice, and it's what this program teaches.
The six months
Today
New patients come from referrals, insurance panels and one zip code, and you're invisible online.
Month 1
My team sets up your channel and writes your first 30 outlines. You film your first afternoon.
Months 2 to 3
About one long-form answer goes up every week, and your editor handles everything after you stop filming.
Months 4 to 5
Your discovery-call path goes live, so a viewer can book without you ever picking up the phone.
Month 6
Patients arrive having already watched you answer their questions, and they've already chosen you.
By the end of month six
The curriculum
Module 1
The Question Bank
Using the questions you already answer in every consult, so you never stare at a blank camera.
Module 2
The Trust Library
Why ten-minute answers beat thirty-second trends for a medical practice, and the title rule behind 35M+ views.
Module 3
The Consult Path
The discovery-call path your team runs, so you only meet patients who've already chosen you.
Module 0 gets your setup sorted first: camera, light, sound and where you'll film.
What's included
Self-paced. Module 0 Setup, then The Question Bank, The Trust Library and The Consult Path.
You know what to film, how to title it, and how a viewer turns into a consult.
Live for 90 minutes every week with me, in the same Thursday slot I already keep for my livestream.
You're never stuck on a video, a title or a consent question for more than a week.
My team builds your channel for you (banner, playlists, about page) and writes your first 30 video outlines from your specialty's real patient questions.
A finished, professional channel and 30 outlines waiting before your first filming day.
Sorted by specialty, with a shot list and a simple gear list.
A month of videos filmed in one afternoon.
Templates to review with your own counsel before a patient ever appears on camera.
Patient stories you can publish with paperwork you're comfortable standing behind.
The booking page template, the intake form and the script my team uses.
Booked consults from patients who've already been educated, handled by your team.
Every doctor in your cohort, sharing what's working in their own specialty.
Peers who get it, so you're not the only doctor you know doing this.
Bonuses
How I book guests like Dave Asprey, Danica Patrick and Dr. Will Cole, so your channel reaches their audiences too.
How to hire and brief a video editor, so the only thing you do is show up and film.
How to run a weekly livestream the way I run Dr. Rob's Circle, when you're ready for one.
What it asks of you
1
You sit down with the Question Bank and film the month's answers in one go.
0
An editor cuts, titles and uploads. The SOP shows you how to hire one.
30
My team builds your channel and writes the first 30 videos' outlines.
90
Join the live call when you want help. Skip it on a heavy surgery week.
Why this, why now
Why me
I'm a board-certified plastic surgeon, MD, FACS, in practice in Austin, and I was the 2019 president of the Aesthetic Surgery Education and Research Foundation.
I've simply answered patient questions on camera for long enough to see what it does to a practice.
Why now
Before they ever call a practice, patients research on YouTube and in AI search. The doctors who've already answered their questions are the ones they end up choosing.
Each cohort is capped at 20 physicians, because my team builds every channel by hand.
20 physicians per cohort
From the channel
Casey Araujo
Chronic inflammation, and her journey to total recovery
Taylor Dukes
Brain surgery, inflammation and healing
The guarantee
Publish 26 long-form videos with the system in your first 6 months. If you haven't booked a single new consult from your content by then, we keep working with you, free, until you do.
The investment
The Destination Practice Program
$10,000
The next step is a call with my team. They'll look at your specialty and your practice, answer your questions, and tell you honestly whether it's a fit.
The next cohort
You'll fill in a short application, then my team books your call.